Week 1: health
Run a site audit. Fix new errors and the top warnings.
Week 2: rankings
Review rank tracking. Which keywords moved? Update the pages that dropped, and note pages close to page one.
Week 3: content
Publish one new helpful page or refresh one old page using the content refresh checklist.
Week 4: links and checks
- Check new referring domains.
- Check SSL expiry with the SSL checker.
- Check robots.txt and the sitemap after any site change.
A sample month on one page
- Week 1: site audit; fix 2 errors, 5 warnings.
- Week 2: rankings review; refresh the page that dropped; note 3 pages near page one.
- Week 3: publish one guide from the content calendar.
- Week 4: check links, SSL and robots.txt; ask two happy customers for reviews.
Keep notes
Write two or three lines each week: what you did and what you noticed. After a few months, the notes show which actions moved the numbers.
Share results
A short monthly summary for your team or manager keeps SEO visible and funded: health score, visibility, top 10 keywords, organic enquiries and next month's plan.
Every quarter
Revisit your keyword list and competitors, and update your one-page SEO strategy.
Small, regular work beats a big clean-up once a year.
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