Anchor text is the clickable text of a link.
Types
- Brand: "Pepplo Web Technologies".
- URL: "pepploweb.com".
- Exact match: "seo audit tool".
- Partial match: "our free SEO audit".
- Generic: "click here", "read more".
For internal links
Use descriptive anchors that say what the target page is about. You control them, so make them helpful.
Examples for internal links
- Good: "see our [AMC plan prices]" linking to the AMC plans page.
- Vague: "click [here]".
- Over-optimised: every internal link to the page using "best water purifier amc plan cheap".
Vary your internal anchors naturally: the page name, the main keyword, a question it answers.
Image links
When an image is a link, its alt text acts as the anchor text. Give linked images descriptive alt text.
You cannot control most external anchors
Other sites choose their own words. If many use your brand name, that is perfectly healthy. Do not ask everyone to use the same keyword anchor.
For external links
A natural profile is mostly brand, URL and partial-match anchors. Too many exact-match anchors from other sites looks manipulative.
Analyse your profile with the anchor text analyzer.
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