Broken link building means finding links on other sites that point to pages that no longer exist, and suggesting your page as a replacement.
Steps
- Find resource pages in your field: lists of guides, tools or suppliers.
- Check their links with the broken link checker.
- Find a match: a page on your site that covers what the dead page covered, or create one.
- Write a short, helpful email: point out the broken link and suggest your page.
Tips
- Be useful first; the link is a bonus.
- Personalise every message.
- Only suggest pages that genuinely fit.
Example email
"Hello, I was reading your page about water purifier maintenance and noticed the link to the filter guide in the second section no longer works. We recently published a guide covering the same topic, with a filter-by-filter schedule, which might be a useful replacement: [link]. Either way, thanks for a helpful resource."
Short, specific and useful.
Find prospects
Search for resource lists in your topic: "water purifier guides", "home appliance maintenance resources", "useful links for homeowners". Check each with the broken link checker.
Track results
Expect only a small share of emails to lead to links. Keep a simple sheet with the site, broken link, your suggestion and the outcome, and improve your approach over time.
Do it on your own site too
Use the broken backlink finder to see links pointing at your own missing pages, and redirect them.
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