Evergreen content answers questions that do not go out of date quickly: guides, how-tos, checklists, glossaries.
Ideas for evergreen pages
- "How to choose…" buying guides.
- Maintenance schedules and checklists.
- Glossaries of terms in your industry.
- Answers to the questions customers ask every week.
Keep them evergreen
- Avoid dates in titles and URLs unless the date is the point.
- Review once or twice a year; update facts, prices and screenshots.
- Link to them from newer posts.
Evergreen pages earn links and rankings over years, so they are some of the best investments in your content plan.
Evergreen vs news
News and trend posts bring a short burst of visitors, then fade. Evergreen pages grow slowly and keep going. A healthy content plan has mostly evergreen pages, with timely posts where they fit your audience.
Make evergreen pages easy to find
- Link to them from your main navigation or resource sections.
- Link to them from new posts on related topics.
- Feature them in welcome emails and on relevant product pages.
Examples for a service business
- "How often should you change an RO filter?"
- "AC service checklist before summer."
- "What is included in an annual maintenance contract?"
- "RO vs UV purifiers: which is right for your water?"
Each answers a question customers will still ask in five years.
0 comments