Some of the easiest, most relevant links come from people you already work with.
Ideas
- Suppliers and manufacturers often have "where to buy" or "dealer" pages.
- Partners and clients may list you as their web developer, installer or service provider.
- Local associations and chambers of commerce.
- Events and sponsorships usually include a link.
- Local news for genuine stories: an opening, an award, a community project.
How to ask
Be specific: name the page you think fits and why your link helps their visitors. Make it easy with a short description and the exact address.
Track new referring domains with the referring domains tool.
A worked example
A service company installs purifiers in housing societies. It asks each society's management for a mention on their residents' notice page, with a link to its booking page. It also gives a short talk on water quality at a local association, which lists it as a speaker with a link. Neither link took more than an email, and both are highly relevant locally.
Offer something in return
- A testimonial for a supplier's website.
- A useful guide their visitors would value.
- A discount for their members.
Keep it genuine
Only ask for links where the relationship is real. A long list of unrelated "partners" linking to each other looks like a link scheme.
0 comments