Guest posting means writing an article for another site. Done well it builds reputation, visitors and links. Done badly it is spam.
Do
- Choose sites your customers actually read.
- Offer a genuinely useful article, not a sales pitch.
- Link to your site where it helps the reader, ideally in your author bio.
- Accept the site's editorial rules, including
rel="sponsored"if they ask.
Do not
- Write thin articles for any site that accepts them.
- Pay for "guest posts" on sites built to sell links.
- Use exact-match keyword anchors in every post.
Measure success by visitors and enquiries, not just links.
Finding the right sites
Look for blogs and publications your customers read: industry magazines, local news, association newsletters, related service providers. Check that they publish quality articles and have real readers.
The pitch
Suggest two or three specific article ideas that fit their audience, explain your experience, and link to examples of your writing. Keep it short.
Writing the article
- Follow their style guide.
- Give your best advice, not a teaser for your site.
- Include original examples or data.
- Add one or two relevant links to your site where they genuinely help.
After publishing
Share the article, reply to comments and thank the editor. Good relationships lead to more opportunities.
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