The home page is usually your strongest page, so choose its keywords carefully.
What it should target
- Your brand name: people searching for you by name must find you first.
- Your main offer in a few words: "water purifiers and AMC plans in Indore", "SEO platform".
What it should not try to do
Rank for every service and product. Give each its own page and link to them from the home page.
Home page structure
A home page that ranks and converts usually has:
- a clear headline that says what you do and where,
- short sections for each main product or service, linking to their pages,
- proof: reviews, customer logos, numbers you can back up,
- contact details and a clear next step.
Avoid keyword overload
Listing every service and city in the home page title makes it long, unreadable and weak for all of them. Keep the title focused on the brand and main offer, and let inner pages target the rest.
Brand searches
As your business grows, more people search your name. Make sure your brand query shows your site first, your business profile, and your social and review profiles, all with consistent details.
Check the basics
- A title with the brand and main offer, within about 60 characters.
- One H1 that says what you do.
- Clear links to your main sections.
Run the website SEO audit on your home page and track your brand and main keyword in a project.
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