Your competitors in search are the sites ranking for your keywords, which may not be your business competitors.
1. Find them
Search your main keywords with the SERP checker, or use the competitor finder on your domain to list sites sharing your keywords.
2. Compare strength
Check each with the domain authority checker. If they are all far stronger, look for more specific keywords.
3. Study their best pages
Which pages bring them the most traffic? What do those pages cover that yours do not? How long and how structured are they?
4. Look at their links
The backlink checker and referring domains tools show who links to them. Some of those sites may link to you too.
What to record
Keep a simple table for each competitor:
- authority score and number of referring domains,
- their top pages and the keywords those pages rank for,
- content types they publish (guides, tools, comparisons),
- how fast and mobile-friendly their key pages are,
- where they get links.
Turning analysis into wins
- Content gaps: keywords they rank for that you have no page for.
- Quality gaps: topics you both cover where their page is clearly better. Improve yours.
- Link gaps: sites that link to several competitors but not you.
- Technical gaps: if their pages are much faster, speed may be part of the difference.
Do not copy
Copying a competitor's page gives search engines no reason to prefer yours. Use their pages to see what a complete answer needs, then add what only you can: your experience, examples, data and local knowledge.
5. Make a plan
List the gaps: topics, pages and links. Then do better, not just the same.
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