Creating content takes effort. Repurposing gets more value from each piece.
From one guide you can make
- A checklist or printable PDF.
- Short social posts with one tip each.
- A short video or slideshow.
- An email newsletter.
- FAQ entries on product or service pages.
- A talk or webinar.
Keep SEO in mind
- Link every format back to the original page.
- Do not publish the same full text on several of your own URLs; summarise and link instead, or use a canonical tag.
- Use UTM parameters on links in emails and social posts so you can see which channels bring visitors. The UTM builder makes them.
A worked example
One guide, "AC service checklist before summer", becomes:
- a printable one-page checklist for engineers to leave with customers,
- five short social posts, one per checklist item,
- a short video of an engineer walking through the checklist,
- an email to past customers before summer with a booking link,
- an FAQ on the AC service page.
Keep the original the best version
The full guide on your site should remain the most complete and up-to-date version. Other formats point people back to it.
Plan repurposing from the start
When planning a new piece, note the formats you will create from it. It is easier to collect photos, quotes and data once than to go back for them.
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