- Open your project and the Rank tracking tab.
- Paste the keywords you want to rank for, one per line, add a tag, and press Add keywords.
- Press Check now to get the first positions. After that, every keyword is checked once a day.
- Watch the visibility score and the 30-day chart.
- Use tags to look at one group of keywords at a time.
- Export to CSV for monthly reports.
Tips
- Track a mix of broad and long-tail keywords.
- Set the project's country and device to match your customers.
- Judge trends over weeks, not single days.
Choosing what to track
- Your brand name.
- The main keyword for each important page.
- A few long-tail keywords for each topic.
- Keywords competitors rank for that you want to win.
Do not track everything. A focused list of keywords that matter is easier to act on.
Reading changes
A drop of a few places for one day is normal. A steady drop over two weeks deserves attention: check the page, the search results and any recent site changes.
Acting on the data
- Keywords at positions 4–15: improve those pages first; small gains bring big traffic changes.
- Keywords stuck beyond 50: consider an easier keyword or a better-matched page.
- Ranking page changing between two URLs: check for cannibalisation.
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