Links from other websites are still one of the strongest signals that your site is trustworthy. But only the right links help.
What makes a good link
- From a relevant site in your field or area.
- From a site with real visitors and its own reputation.
- Editorial: someone chose to link because your page is useful.
- In the main content, with natural anchor text.
Ways to earn links
- Publish genuinely useful resources: guides, data, tools, checklists.
- Get listed in quality directories, associations and supplier pages.
- Fix broken links on other sites by offering your page as a replacement.
- Turn unlinked mentions of your brand into links.
- Build relationships with local media and partners.
A worked example
A purifier shop publishes a clear, original guide to water hardness in its city, with a simple table of TDS levels by area from its own service visits. Local news sites, housing society pages and a plumbers' association link to it because it is useful and unique. The links point to the guide, and internal links from the guide pass some of that value to the product pages.
Quality over quantity
One link from a respected, relevant site can matter more than dozens from random directories. Before chasing a link, ask: would this site's readers click through to my page?
Be patient
Links build slowly. Track referring domains every month rather than every week, and focus on creating things worth linking to.
Keep records
Note every link you request and earn: site, page, date and contact. It saves time and avoids asking the same person twice.
What to avoid
Bought links, link exchanges at scale, and spammy directories.
Check where you stand with the backlink checker and referring domains tools.
0 comments