Local SEO helps people near you find your business.
The essentials
- A business profile on the main map and search platforms, complete with categories, hours, photos and services.
- Consistent name, address and phone (NAP) everywhere: your site, profiles and directories.
- Reviews: ask happy customers, and reply to every review.
- Local pages on your site for each service and area you genuinely serve.
- LocalBusiness structured data from the schema generator.
On your website
Put your address and phone in the footer, embed a map on the contact page, and mention the areas you serve naturally in your content.
Reviews in detail
- Ask at the right moment: right after a job well done.
- Make it easy with a direct link.
- Reply to every review, thanking positive reviewers and addressing problems in negative ones politely.
- Never buy reviews or review your own business.
Local citations
Citations are mentions of your business name, address and phone number on other sites: directories, maps, associations. They help search engines confirm your details. Keep them consistent.
Photos
Add real photos of your premises, team, vehicles and work to your business profile and website. They build trust and help people recognise you.
Measure local performance
Track calls, direction requests and website visits from your business profile, alongside rankings for your city keywords.
Track it
Track "service + city" keywords in a project with the right country set.
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