Google mainly uses the mobile version of your pages for indexing and ranking. If something is missing on mobile, it may as well be missing everywhere.
What to check
- The page has a viewport meta tag. The meta viewport checker confirms it.
- Text is readable without zooming and buttons are easy to tap.
- The same content, headings and structured data appear on mobile and desktop.
- Images are sized for phones and load lazily below the fold.
- Pop-ups do not cover the content on small screens.
Test it
Use the mobile-friendly test on your key pages, and track your keywords with the device set to Mobile in a project to see mobile rankings directly.
Common mobile problems
- Content hidden behind tabs or "read more" on mobile only. It usually still counts, but make sure it is in the HTML.
- Menus that hide important links entirely on small screens.
- Images that are too large, slowing mobile pages.
- Pop-ups and banners that cover the content.
- Text too small to read and buttons too close together.
Speed on mobile
Phones on mobile networks are slower than office computers. Test your key pages with the page speed checker and focus on the biggest images and scripts first.
Check your structured data and metadata
Titles, descriptions, canonical tags and structured data must be identical on the mobile version. Responsive sites, where one page adapts to every screen, avoid this problem entirely, which is why they are the simplest choice.
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