On-page SEO is everything you control on the page itself.
The essentials
- Title tag: unique, with the main keyword near the start, about 50–60 characters.
- Meta description: a clear summary of 120–160 characters that invites the click.
- One H1 that states the topic, then H2 and H3 headings in order.
- URL: short, readable, with words not numbers.
- Content: answers the search fully, with the main and related keywords used naturally.
- Images: compressed, with descriptive alt text.
- Internal links to and from related pages.
- Structured data where it fits: articles, products, FAQs, organisation.
Check a page in one go
The website SEO audit checks all of these on a single page and tells you what to fix. For a whole site, run a site audit in a project.
A worked example
A product page for an RO purifier before and after:
- Title: "Product 4821" → "RO 7-Stage Water Purifier 8L | Pepplo Demo Store".
- Description: missing → a 150-character summary with stages, capacity and free installation.
- H1: missing → "RO 7-Stage Water Purifier".
- Content: three lines → benefits, specification table, FAQ about filters and warranty.
- Images: 4 MB photos with no alt text → compressed WebP with descriptive alt text.
- Links: none → links from the purifier category page and the filter-change guide.
Priorities when time is short
Fix titles and H1s first, then content depth and internal links, then descriptions, images and structured data.
Templates
Many on-page problems come from page templates. Fix the template once, for example to output a unique title and H1 from the product name, and every page improves.
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