Writing for featured snippets and AI answers

Featured snippets and AI-generated answers quote short passages from pages. You can make your content easier to quote.

Formats that get quoted

• Definitions: "An RO membrane is…" in one or two sentences.
• Steps: numbered lists of five to eight steps.
• Lists: short bulleted lists.
• Tables for comparisons.

How to write them

• Put the question as a heading.
• Answer directly in the next 40–60 words.
• Expand below for readers who want detail.

Examples

Definition: "What is an RO membrane? An RO membrane is a thin, semi-permeable layer that removes dissolved salts and impurities from water by pushing it through pores far smaller than most contaminants."

Steps:

1. Turn off the water supply and power.
2. Remove the old filter housing.
3. Replace the cartridge.
4. Flush the system for a few minutes.

Structure helps machines and people

Clear headings, short paragraphs, lists and tables make content easier to quote accurately, and easier for people to read.

Keep facts accurate

AI answers that quote wrong information from your page hurt your reputation. Keep facts, prices and steps current, and update pages when things change.

Make sure you can be read

Your page must be indexable, and AI crawlers must be allowed if you want AI tools to use it. Check with the AI crawler checker and consider an llms.txt file.