Reports that collect fresh data use credits. Your plan adds credits at the start of every period, and the badge at the top of each SEO page shows how many you have left.
What uses credits
Each report type has its own cost, for example a keyword idea search, a SERP check, a domain overview, a daily rank check or 10 pages of a site audit. The current cost of every report is listed under SEO › Plan & credits › Credit costs.
What is free
- Cached reports. If the same lookup was made recently, you get the saved result and no credits are taken. The report says "cached result" under the table.
- Opening your projects, audit results, rank history and saved lists.
- Most free public tools, within the daily limit.
When you run out
A report that needs more credits than you have is refused with a message, and nothing is charged. Credits come back at your next refill date, or you can upgrade your plan.