SEO for e-commerce: the essentials

Product pages, categories and technical traps in online shops.

Crawl budget: what it is and when to worry

Most small sites never need to think about it.

How to optimise old content for more traffic

Your existing pages are often the quickest win.

Combining keywords to cover every variation

Build keyword lists for services, products and places in minutes.

How often should you update your website for SEO?

Fresh content, updated pages and when to leave things alone.

Hreflang for multilingual and multi-country sites

Show the right language version to each visitor.

E-E-A-T: showing experience and expertise

How to show search engines and readers that you know your subject.

Local keywords: "near me" and city searches

Target the places you serve.

Mobile-first indexing: what it means for you

Search engines judge your site by its mobile version.